The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...
Here we go again — circling back to a proven concept that has always been a good idea: the data hub. Hub-and-spoke architectures are a common, practical design for integrating any complex set of ...
Barb, the UK TV measurement body, has launched the Barb Data Hub, a new cloud-based system for storing, processing and ...
Barb has launched the Barb Data Hub, a new cloud-based platform for storing, processing and distributing its viewing data to ...
Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...
Using the hub-and-spoke model of a centralized data hub, businesses can easily achieve their real-time data goals, says Hanadi Salameh, an Enterprise Digital Architect at Cognizant. When I speak with ...
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